Page 160 - Leap of Faith Vol - 2

Leap of Faith Journey of Indian Elections

The advent of elec ons triggers forma on of new
e SVEEP Division pulled out all the stops to poli cal par es. The General Elec ons, 2019 were no
maximise the electoral participation by every section excep on. A total of 151 new poli cal par es were
of society. It developed a 360 degree communication registered under the provisions of Sec on 29A of the
plan that spanned print, electronic, digital-cum-social Representa on of the People Act, 1951 during the period
media besides extensive outdoor/field publicity. January to March, 2019.
Trendy hashtag campaigns like #GoRegister
#GoVerify #GoCall #GoVote appeared in
print/digital media. ey covered information on all
aspects of the election e.g. enrollment, verification,
Helpline App, locating polling station/BLO, and
awareness about EVM-VVPAT.

Mx. Democracy, a digital game App, developed by
Election Commission of India in collaboration with
National Institute of Design (NID), Bengaluru
became popular with young voters.

Millions tuned in to Chunav Ki Kahaniya, a bouquet
of 12 motivational stories about voting on the radio.
Another series on All India Radio Matdan Mein
Vishwas narrated real life incidents of voting.

Google Doodle carried an inked finger icon on all poll
days. e @ECISVEEP handles on Twitter, Instagram
and @ECI on Facebook witnessed remarkable response
to their 'Shout Out' #GotInked and #VoterQuotient
campaigns. You Tube carried election awareness videos
to encourage voters to head to the polls.
More than 200 Community Radio stations beamed
content produced by the Election Commission in
various regional languages.
Several long-distance trains of Indian Railways,
wrapped with the banner #GoVote, carried the of
message of voting through India's vast terrain.

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